SAN DIEGO, CA. January 23, 2004. Leaders of integrative medicine organizations across the U.S. learned how a MedicarePlus plan enhanced its market position by offering New Mexico seniors the best of conventional, complementary and alternative medicine. The Integrative Medicine Conference held two sessions on the nationwide shift toward consumer-driven health plans and the role of ABC codes in supporting the financing, administration and delivery of integrative healthcare. Dr. Jeffrey Sollins, founder of Bridges in Medicine and Synthia Molina, CEO of Alternative Link, focused their presentations on healthcare philosophies, business concepts and enabling technologies that proved essential in providing seniors with affordable access to the nation’s best healthcare practices.

For a copy of the conference brochure from the Second Annual Conference on “Integrative Medicine for Healthcare Organizations: Business Strategies, Practical Tools, and Best Practices,” please click here.

For a copy of their presentation, “Delivering Integrative Healthcare Under Consumer-Driven Health Plans: An ABC Coding Case Study,” please click here.

For a copy of the session overview, please click here.